Your product works. Let’s make it grow.
Good technology does not sell itself. I work on the commercial side too: who the product is for, why customers stay, and how pricing and costs add up to a profitable business. Advice from someone who understands both the platform and the P&L.
Technology that pays off, not just technology that works.
Many strong teams build an excellent platform and then struggle to find the customers it deserves. Sometimes the answer is a different audience, a different offer or a different price, not more features. Because I understand the technology, the commercial advice stays realistic about what your product can do.
The right customers, channels and message.
Why users leave, and what makes them stay.
Packaging and prices that match the value you deliver.
More profit without more cost, often with less.
From diagnosis to a plan the team can follow.
We start with what the numbers and your customers are already telling you, then decide what to change first.
Positioning & product direction
Who the product is really for, what makes it worth paying for, and what to stop building.
Acquisition
Which customers to go after, through which channels, with which message.
Retention
Where users drop off, why they leave, and the product and service changes that keep them.
Pricing & monetisation
Plans, packaging and pricing that match the value customers get.
Margin & cost
Infrastructure, vendors and team time matched to revenue, so growth is profitable.
Roadmap tied to revenue
A product roadmap prioritised by commercial impact, not by who asked last.
A commercial plan grounded in your product.
- Commercial diagnosis
- Prioritised growth roadmap
- Pricing & positioning recommendations
- Metrics to track
From first call to clear answer, in four steps.
- 01
Intro call
15 minutes on your situation. No preparation needed.
- 02
Tailored proposal
The right service, scope and price for your case.
- 03
Hands-on work
Audit, lead, advise or mentor. Always by me personally.
- 04
Documents & plan
Structured reports and a clear plan you keep.
Commercial strategy, explained.
Why would a CTO advise on commercial strategy?
Because technology and commercial decisions are tied together. In CTO and CPTO roles I co-owned revenue, retention and margin decisions with founders and boards. Knowing what the product can realistically do keeps the commercial plan honest.
We are both technical founders. Is this for us?
Very much so. Technical teams often build a strong platform and then find growth harder than expected. A commercial perspective from someone who speaks your language can open up options you had not considered.
Do you replace a marketing or sales team?
No. I help you decide what to sell, to whom and at what price, and how the product supports that. Your team, or the people you hire, carry it out.
How is it priced?
Every engagement is scoped and priced per project. We agree it after the intro call, once we both know what you need.
Often combined with
Have a technology decision worth discussing?
Every engagement is scoped and priced to the case. A 15-minute intro call is the quickest way to find out what yours needs, and whether deeper work is worth it.
- 15 minutes
- By video
- Confidential, NDA on request
- Europe & US time zones